nfl

Saints, Browns Gain Italy Marketing Rights

Published March 30, 2026 · Updated March 30, 2026 · NBC Sports

The NFL has added Italy to its Global Markets Program for 2026, with the Saints and Browns receiving marketing rights in the country.

The NFL announced Italy as its newest international market at the annual meeting on Monday. The Saints and Browns will have exclusive marketing rights in Italy, bringing the league's international presence to 22 countries.

As part of the expansion, the Raiders have also extended their international rights to include Canada, the UK, and UAE. Teams with marketing rights often get opportunities to host games in those countries, meaning the Browns and Saints could potentially play in Italy soon as the NFL pursues its goal of 18 regular-season games with 16 international matchups.

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